Q: Where is your favorite B.C. destination?
Ingrid: Floating in a boat on Kootenay Lake.

Q: What did your high school year book say about you?
Ingrid: Most likely to marry my high school sweetheart , and we are still married 39 years later.

Q: What do you like to do in your leisure time?
Ingrid: Spend time with my husband, Ron, three adult kids, their partners and two grandsons at the lake, skiing, biking, eating and playing board games.

Q: What’s your favourite vacation?
Ingrid: Hawaii in the winter when we have three feet of snow in our yard.

Q: What are the top 3 things on your bucket list?
Ingrid: Drive across Canada, hike the Camino de Santiago trail in Spain & Portugal, storm watching in Tofino.

Q: What was your favourite subject in high school?
Ingrid: Chemistry.

Q: The most important experience I had to help prepare me for my career was…
Ingrid: Watching my parents and grandparents be successful business people. Hard work and dedication lead to rewards and self-fulfillment.

Q: What is the most rewarding part of being an entrepreneur?
Ingrid: The motivated, engaged people I get to meet and hang out with.

Q: What is the biggest mistake you’ve made in your working life?
Ingrid: Following advice that I felt in my gut wasn’t right.

Q: What was the best decision you’ve made in your working life?
Ingrid: Buying the business that I was an employee in. I knew what I was getting into.

Q: What’s your advice for achieving work/life balance?
Ingrid: Always consider the ramifications on your lifestyle when making an important business decision. Is the short-term work sacrifice justified for the long term gain?

Q: What are the most important character traits for being a successful entrepreneur?
Ingrid: Integrity, dedication and confidence.

Q: If you could give one piece of advice to a young entrepreneur what would it be?
Ingrid: Your product or service has to be able to make a profit or it won’t be sustainable.

Q: What is the thing that most entrepreneurs tend to overlook that they should be most focused on?
Ingrid: Give the customer what they want, not what you think they want. Ask the customer and listen to the answer.

Q: What is one piece of advice you would offer to an entrepreneur who is setting up their business for the first time?
Ingrid: Plan your path and stay focused on your destination. Don’t wander down too many different routes at one time.